October 24, 2019

 Latest Example of How the Nonprofit Continues to Pave the Way in Sustainable Fashion Practices

SANTA ANA, Calif. – October 24, 2019 – In a first of its kind collaboration, Goodwill of Orange County and globally renowned designer and visionary Jeff “Yoki” Yokoyama have partnered to create an exclusive capsule collection of repurposed clothing items.

The retail industry continues to evolve, with second-hand shopping becoming more and more popular as shoppers turn away from fast-fashion and the waste it creates. This new partnership is the latest example of how Goodwill continues to pave the way for nonprofits in the world of sustainable fashion.

“Fast fashion is the second largest polluter in the world, sending more than 10.5 million tons of clothing to the landfill every year in the U.S.,” said Eric Smissen, Senior Manager of Media and Branding, Goodwill of Orange County. “At Goodwill of Orange County, we are committed to giving new life to every donated clothing item that comes through our retail operation. Partnering with Yoki to produce an exclusive collection of repurposed goods is a new and exciting way to expand our sustainable fashion practices and engage new customers in thinking bigger about the impact of their purchases.”

Last year alone, Goodwill diverted more than 13.6 million pounds of goods from local landfills. Collaborating with a local designer to give even more donated items a second life, adds to the growing number of diversions and further establishes the nonprofit as a leader in sustainability.

Yokoyama is a respected Orange County-based designer known for his “California cool” style. He started Maui and Sons in the 80’s, followed by Pirate Surf, which he sold to Quicksilver in 1992, launched Modern Amusement in the mid-90’s before selling to Mossimo in 2005, and today runs Yokishop in Newport Beach, CA featuring his latest designs. For years, Yokoyama’s design ethos has revolved around creating new pieces from existing materials and his vision is to “design, make and sell different.” Yokoyama was eager to combine forces with Goodwill to expand his artistic vision and socially responsible way of repurposing apparel.

The Goodwill of Orange County x Yokoyama collection features 75 one-of-kind pieces ranging from t-shirts and sweatshirts to flannels and structured jackets. Jeff Yokoyama scoured Goodwill of Orange County’s warehouse in Tustin for unique items that could be repurposed, refreshed and redesigned into a collection of California-inspired pieces.

The collection ranges in price from $25 to $75 and features an exclusive Goodwill of Orange County x Yokoyama logo.

The collection launches on November 9, both online at and at a special two-day pop-up shop at the RARE by Goodwill store in Anaheim, CA. Goodwill officials anticipate the pieces will sell out quickly.

Goodwill of Orange County x Yokoyama Collection Launch Details

  • Select pieces available online exclusively at starting Saturday, November 9

  • RARE by Goodwill Pop-Up Shop on Saturday, November 9 – Sunday, November 10 (while supplies last)


411 W. Broadway

Anaheim, CA 92805

Hours: Saturday – 10 a.m. to 9 p.m., Sunday – 11 a.m. to 7 p.m.


About Goodwill of Orange County
Since 1924, Goodwill of Orange County has been in the business of helping people facing barriers find and keep meaningful employment. Founded on the belief that every person should have the opportunity to achieve the independence that work provides, Goodwill is most recognized for being the conduit where donated goods are sold in America’s favorite thrift stores to generate the revenue that provides the services to those who face employment challenges. Goodwill of Orange County, now in its 95th year, has supported hundreds of thousands of Orange County residents since its inception by creating and providing quality training and employment services to empower its program participants to be productive and independent. The nonprofit organization has dozens of programs that support this effort, including the Goodwill Rogers A. Severson Fitness & Technology Center, Orange County’s only facility specially designed for people suffering from chronic illnesses and physical disabilities; its global approach to serving veterans and their families, Goodwill of Orange County Tierney Center for Veteran Services, which helps former service members and their families find resources and services to meet and serve their unique needs, including housing, job placement, education, and wellness; and its Assistive Technology Exchange Center (ATEC), which provides access to more than 1,000 state-of-the-art technology devices for children and adults with disabilities. These are just a few of Goodwill of Orange County’s innovative programs that have served those facing barriers in Orange County for the past nine decades. To learn more about Goodwill of Orange County, visit