E-commerce site shopgoodwill.com does $9.3 million in sales in January

March 13, 2018

Total 2017 sales were $94.7 million; 48 million users visited the site

SANTA ANA, Calif. – March 13, 2018shopgoodwill.com, the e-commerce auction platform that makes available the sale of tens of thousands of items from more than 120 Goodwill organizations nationwide, announced today it hit record visits and revenue in January 2018.

The results include:

  • Total site revenue: $9.3 million – beating the previous record set in March 2017 by nearly $900,000.

  • Buyer registrations: 47.1% increase over January 2017, with a staggering average of 927 new buyers registering per day.

  • Items sold: 302,188 – 12.2% increase over January 2017.

“These extraordinary milestones affirm shopgoodwill.com’s position among top online auction sites as we continue to set the bar for e-commerce platforms,” said Frank Talarico, Jr., president and CEO, Goodwill of Orange County, owner and operator of shopgoodwill.com. “When we launched shopgoodwill.com 19 years ago, we set out to provide the most engaging e-commerce platform for online shoppers while supporting Goodwill’s mission to serve people with barriers to employment across the country.”

Its 2017 results also included:

  • Total sales: $94.7 million, a 12.6% increase over 2016.

  • Total visitors to shopcom reached more than 48 million.

  • shopcom received more than 1.18 billion-page views.

  • Across the U.S., shopcom employed nearly 3,000 people to operate the respective e-commerce operations.

Talarico said he expects the momentum to carry into 2018, as the site integrates new features and practices to enhance and optimize the listing process.

In addition to new technology, shopgoodwill.com recently announced a partnership with the Retired NFL Players Congress to supply signed jerseys, unique experiences with current and retired football stars, game-worn items, and other exclusive memorabilia for auction to raise money for military veterans.

E-commerce revenue in 2017 supported 2.1 million hours of resume time, 2.6 million hours of job search assistance or 1.8 million hours of career counseling for those with barriers to employment, including people with disabilities and veterans.

More than 90-percent of an item’s final sale price goes back to the Goodwill location that listed the item. The more than $560 million in online sales generated on the site has funded thousands of new job placements, education and career advancement programs that have served tens of thousands of people around the country facing barriers to employment.

About shopgoodwill.com

shopgoodwill.com is the first e-commerce auction platform created, owned and operated by a nonprofit organization. The site was designed to provide an engaging online shopping destination that would further the Goodwill mission of putting people to work. Today, more than 110 Goodwill organizations from across the country list and auction unique items on the site, including art, antiques, collectibles, apparel, jewelry, electronics and more. All revenue from these auction sales fund Goodwill’s life-changing programs and services for people with disabilities and other barriers. More than $515 million in online sales have been generated on shopgoodwill.com since its launch in 1999. This revenue has funded a staggering number of new programs that have served tens of thousands of individuals facing barriers. The e-commerce site was created by and continues to be operated by Goodwill of Orange County. To learn more, visitshopgoodwill.com.

About Goodwill of Orange County

Goodwill helps people who are facing barriers to find and keep jobs, which provides purpose, pride, and dignity. Founded on the belief that every person should have the opportunity to achieve the independence that work provides, Goodwill is most recognized for being the conduit where donated goods are sold in America’s favorite thrift stores to generate the revenue that provides the services to those who face employment challenges. Celebrating its 90th year in 2014, Goodwill of Orange County has supported hundreds of thousands of Orange County residents since its inception by creating and providing quality training and employment services to empower its program participants to be productive and independent. The nonprofit organization has dozens of programs that support this effort, including the Goodwill Rogers A. Severson Fitness & Technology Center, Orange County’s only facility specially designed for people suffering from chronic illnesses and physical disabilities; its global approach to serving veterans and their families, Goodwill of Orange County Tierney Center for Veteran Services, which helps former service members and their families find resources and services to meet and serve their unique needs, including housing, job placement, education, and wellness; and its Assistive Technology Exchange Center (ATEC),which provides access to more than 1,000 state-of-the-art technology devices for children and adults with disabilities. These are just a few of Goodwill of Orange County’s innovative programs that have served those facing barriers in Orange County for the past nine decades. In 2012, Goodwill was named one of Orange County’s Most Trusted Brands. To learn more about Goodwill of Orange County, visit ocgoodwill.org.


Media Contact: Emma Engelage, (949) 200-6111, eengelage@cornerstonecomms.com